World Champion Julius Yego furious with EABL for using his win to market tusker

The new javelin world champion Julius Yego has called out Kenya Breweries Limited for cheekily what appears to be his name in an online flyer.

Yego’s massive throw of 92.72m on Wednesday earned Kenya its first gold medal in field events at the ongoing IAAF World Championships.

The champion is however not amused by the use of his win by Kenyan companies to market their products. Case and point being alcohol manufacturer EABL, who used the win to market their flagship product, Tusker. Yego took to his Facebook page to call out the brand saying, “This is wrong! Am (sic) not doing branding on this!”


Since Yego’s rise, the only corporate to sponsor him has been Orange, which would explain the javelin thrower’s displeasure.

EABL are yet to publicly respond to Yego, though they have currently halted circulating the marketing flyer on social networks.